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Online sale cheap appliance price by very much care fraud – Humidifier, GOME Electrical Appliances – HC network appliance industry-hc360

Economic downturn, consumers tighten their purse shopping, businesses reduce operational costs. Group

Home Appliances

Shopping site also budding, and the temptation at low prices gradually become very popular. However, due to the high average price of home appliances, with delivery, after-sale problems, not the recent rise of online shopping to get the full confidence of consumers. Experts advise that if the line between retail price and the market appears more obvious attractive price, consumers should be wary fooled.

By low prices to attract quite a lot of popularity

Taobao’s “Direct electrical life of the United States flagship store”, the reporter saw the United States of a DP131 no net price is 298 yuan Soymilk. The store this product terminal in Shenzhen, the market price is 500 yuan. This is not “individual surprises.” In Shenzhen, the market retail price of 148 yuan a certain well-known brand

Humidifier

, The price is in line geometry it?’s Registered brand in home appliances, Ting Kau network, intelligence network and some other online shop purchases, which offer universal in the 100-120 yuan, still about 20% spread discount. Nowadays the heady

Nokia

N73IE version of its market price is more than 2270 yuan, in many

Mobile

Mall Price is only 1980 yuan.

According to insiders, “low-cost killer” for Online Shopping Mall to attract quite a lot of popularity, for the rational consumption of Shenzhen people are especially popular. “But consumers still have forgotten an account balance.” Just in line to buy a Meiling BCD-188CG

Refrigerator

Mr. Zhang said that consumers of online shopping and home appliances while prices look good, but still need to pay additional costs such as transportation costs. He said he bought a fridge online quote more than 2400 yuan, but the charge would be 200 light surface. Shopping in the mall merchants are entirely free shipping.

News on the Internet freely enter a brand, a model of household electrical appliances, you can search out the thousands of links to online mall, which will inevitably mixed quite a mixed bag. For consumers to be cheap, how to choose a credit business, remains a difficult problem. Consumers also reflected net purchases “to open the parcel when the weight of the box gave distorted, but that did not want to invoice to the opening.” It’s knowledge, some Web sites to third-party payment, the satisfaction of sales receipt home to get money, money is relatively safe. However, this model is still a minority.

Manufacturers to sell online shopping side edge information

Channel strategy with the same self, promising network marketing, many domestic appliance manufacturers have established official websites and to online shopping on the home page. There are those “hot side edge online publicity, not only sales of merchandise, but also show promotions, but also through the network to improve the corporate reputation is achieving three things.”

Reporter learned that, even Shenzhen

States United States

,

Suning

, Cis-and electric appliance chain, is also still open online platform, but so purely and Taobao different online trading platform, pay more attention to store “started taking” home appliance chain does not seem to particularly love their online channel, the reporter from the States United States Su Ning, etc. understand that their online shopping accounted less than 10%. Network channels and not both traditional chain stores. GOME Shenzhen Assistant Purchasing Director Lee said that Gome stores online trading no input in the building, it can give consumers an additional discount points 3-5. For specialized shopping sites, Manager Li said that among them there is no delivery, transportation, stores, human and other costs, save space for large factory from the factory to the final consumer acceptance, among at least 30% of the room out.

Industry analysts believe the high average price of home appliances, with delivery, after-sale problems, not the recent rise of online shopping to get the full confidence of consumers. A home appliance expert advise, home appliances, especially large home appliance manufacturers profit margins are very thin and the market if the line appears obvious gap between the retail price of the attractive price, consumers must be vigilant fooled.
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